Pride is dedicated to promoting the rise and fall with a real life based story telling

        which is the fundamental essence of music, focusing on the impactful song 'PRIDE' by Dreyfus.

Pride is one of the Seven deadly sins which is shown in the award wining show Snowfall where it eventually leads to relationships breaking, friendships destructing and a loss of self-Identity.

This reflects how Dreyfus fell into the trap of Pride whilst becoming successful and rich which took self awareness and time to overcome. Now he premotes being humble and not becoming overly fixated on materialistic success.